Renowned as a 21st-century powerhouse in the contemporary gaming industry, slot maker Novomatic has come a long way over the four decades since it all began. Read our full review below.
From then to now
Founded in 1980 by Austrian Industrial Professor Johann F. Graf, Novomatic focused on providing equipment, solutions and services to the gaming and entertainment world, in addition to operating and hiring out a substantial number of game and video lottery terminals to clients in more than 80 global locations.
Today, the Novomatic Group has a turnover of 40 billion euros per year and more than 24,000 employees based all around the world, and it shows no signs of slowing down!
Innovation as a key to success
Excellent management, sound strategies and committed staff are all important factors that contribute to the success of a venture, and Novomatic has proved to have them all in abundance. However, the characteristic which propels this company to the very top of the tree is its commitment to growth and change.
Being hyper-alert to new tech trends, fads and issues and responding appropriately are key factors to success in the gaming industry, and its well-developed strategies allow the Novomatic Group to stay ahead of the pack when it comes to meeting customer’s needs.
Being self-sufficient in all aspects of game development and distribution is a definite advantage and contributor to Novomatic’s success as it continues to trailblaze through the gaming industry.
The move into online slots
A good example of this commitment to source, develop and deliver new ideas and opportunities is seen in Novomatic’s 2010 acquisition of GreenTube, a respected online slot maker. By merging with an established and well-respected online gaming company, both parties benefitted.
It’s all about the games
Slots make up the majority of the games Novomatic designs for casino gaming, although they are not complete strangers to table, skill-based card, and roulette-style games. The legions of fans who eagerly anticipate new releases have a huge variety of available online slots to keep them more than happy while they wait. Gaminator titles like The book of Ra, along with other top slots such as Reel King, Just Jewels, and Dolphin’s Pearl, are just a few of the most popular titles. Some have proved so enduringly popular that a deluxe version has been designed to complement the classic original but extend the user experience. From animals to adventure, nature to sparkly things or even traditional reels, there are games covering every theme you can imagine.
Novomatic slots are always incredibly detailed and well developed, with amazing graphics and an engaging theme, so it’s no surprise that the result of the development and design team’s hard work is an experience unlike any other and a key factor in what attracts new fans and maintains a very loyal user base.
Novomatic remains unique in the gaming industry for creating and following a unique path to success, leading the trends rather than responding to them. Perhaps it is this business philosophy that places this gaming company firmly in the hall of legends.